Our team recently completed a finance consulting project. We were hired to assist a start-up that had not kept its books for nearly eighteen months. As you can imagine, there was a lot of work to do. Here’s how we got the project to the finish line.

Newsletters can be a great communication tool. They let customers and prospects know about your products and services and provide current, relevant information about the way you're impacting and shaping your market. Here’s how to maximize your use of this important communication tool.

Data breaches. Natural disasters. Power outages. These events can have a devastating effect on your business. Even a modest interruption can severely impact company operations and require a Herculean effort to get back up and running again. 

Red Fender was recently hired to produce a series of videos for a customer. As the work progressed, a number of interesting questions were raised about the pros and cons of video. Here’s our take on the use of video as part of your marketing strategy.

Search Engine Optimization, or SEO as it is commonly called, is a strategy to make your company's name appear at the top of search engines like Google and Yahoo. Not only does this drive more traffic to your website, it also increases the chances of turning web surfers into paying customers.

Trade shows can be a very smart use of your marketing budget. Instead of crisscrossing the country to meet your customers, they come to you. To make sure you capture their attention, here are a few tips from the Red Fender team on how to have a successful trade show.

Your sales force is an asset that you want as productive as possible. To help them achieve their primary goal—close deals—they need specific tools to cultivate leads and bring contracts across the finish line. Here is a description of a few of these tools that are worthy of consideration.

Your call center that takes questions and complaints can be one of your most powerful ways to connect with your customers. Your staff can cement customer loyalty or do a lot of damage to your public image. Here are four tips that insure your customers have a great experience when they phone you for help.

Red Fender is helping a customer launch a dumpster rental service. Customers will go a website, schedule the delivery and pick-up of the dumpster, and pay for the service through the website. In planning sessions, our customer kept wondering whether or not they had to charge sales tax on the rental.

We’re working with a client who is launching a very exciting company selling leading-edge equipment to estheticians. As their team studied studied drafts of our preliminary work—and loved it—, it got us thinking.That got us thinking. How much marketing do you really need?

Several weeks ago, I was a guest at the Chief Executive Forum, which began the session with a tour of Star Oil given by Mark Fitz, a sharp, highly capable executive whose witty, cheerful manner belies his business acumen. Here is a summary of some of the topics he covered--a subset of the areas Red Fender advises its clients on as they tackle growth and expansion.